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Cricket Protein, the New Superfood for Athletes

As athletes, we are constantly looking for nutritional products that will help us get stronger, faster and perform better. In a market packed with options that use unwanted extra ingredients, Naak created a high-performance and eco-friendly nutrition that’s based around one simple ingredient, crickets.

Crickets are a superfood

Eating insects has become a trend in North America, but did you know crickets are actually a superfood with tons of nutritional benefits for athletes?

  • High in complete protein (2 to 3 times more than beef or chicken)

Proteins have an energetic role during a long-term effort, but their main function lies in muscle repair after exercising. Cricket proteins are complete, which means they contain the 9 amino acids essential for muscle synthesis.

  • High in calcium (1.6 times more than milk)

Calcium has many roles in the human body, including bone health and muscle contraction. It is thus an essential element to ingest through our diet.

  • High in iron (2 times more than spinach)

Iron is one of the components of red blood cells, the cells specialized in the transport of oxygen. It is therefore particularly important for athletes. 

  • High in omega 3 (as many as salmon and with the perfect ratio of 1 for 3 with OMEGA 6)

Often called "the good fats", omega 3 as omega 6 are two fatty acids essential to our body, since the latter cannot synthesize them. They have many crucial functions in our health.

Crickets are sustainable

Beyond the myriad of health and performance benefits for athletes, you can rest assured that you’re not hurting the planet when consuming crickets.

Cricket powder, also known as cricket flour, is one of the most sustainable source of complete protein in the world. To produce the same quantity of meat compared to beef, crickets need 12 times less feed, 2000 times less water and produce 100 times less greenhouse gases!

A huge difference when we know that the livestock sector generates as much greenhouse gases as the transport sector and monopolize two thirds of the cultivated surfaces on Earth.

In 2013, the FAO (Food and Agriculture Organization of the United Nation) published a report that recommends integrating edible insects into our diets in order to reduce our environmental footprint and maintain a high quality diet, rich in protein and minerals.

Where does our cricket flour come from?

The crickets are farmed in the biggest insect farm in North America : Entomo Farms, located in Northern Ontario.

Cricket energy bars made for endurance athletes

Naak was born from a passion for nutrition and triathlon. It all started in 2016 when we qualified for the Triathlon World Championships as age-groupers.

Looking for a healthy, efficient and environmentally friendly diet, we couldn’t find an energy bar that suited us, that is able to support long-time physical efforts and which is respectful of the environment.

When we learnt about the benefits of cricket protein, we immediately saw the huge potential for athletes.

With the help of nutritionists and athletes, we developed three delicious flavors: Choco-Orange, Choco-Banana and Coco-Macadamia.

Naak Energy Bar Cricket Protein Choco Banana

The Naak bar is made of a short list of ingredients, all natural and unprocessed. It is a product with no preservatives, no added sugars or food coloring.

The texture is designed to meet the needs of athletes looking for performance as well as ergonomic products. Indeed, the cricket bar does not melt in the heat, with its soft texture, it is easy to swallow during exercise, and finally, it does not crumble!

The cricket energy bar contains 400 mg of sodium, a boost in electrolytes to replace those lost during exercise and promote hydration of muscles. It also has 30 g of carbs for 10 g of protein, a perfect ratio according to nutritionists to better absorb all the nutrients.

NAAK: Nutrition for Adventurous Athletes who travel Kilometers

With our products, we want to share some values such as excelling oneself, leading a healthy lifestyle and respecting the environment.

Many professional athletes are using Naak for their trainings and during race-day.

Magali Tisseyre, 3rd place at the 70.3 World Championships in 2009 and 2010:

“As a professional athlete, I consume energy bars and sport nutrition products in general on a regular basis. I have often been concerned by the artificial ingredients list in the vast majority of efficient products. Naak bars are the option mixing health and efficiency. I love everything of Naak bars. Their taste, their nutrition facts that sustain performance but also the fact that they are an eco-friendly alternative.”

Alexis Lepage, 8th in the U23 elites at the 2016 World Triathlon Championships:

“I put one or two cricket energy bars in my pocket during long-distance biking session to satisfy my appetite and have enough energy throughout the training. This is a product to adopt!”


Join the movement. Try the future of sport nutrition.